Blog Marketing
Quick Facts
- Companies that blog have 55% more website visitors
- B2C companies that blog get 88% more leads/month than those that don’t
- B2B companies that blog get 67% more leads/month than those that don’t
Why Blog?
- educating your audience
- source of business news
- enhancing SEO
- reputation management
- adds interactivity and personality
- encourages dialog with prospects/customers
- builds loyalty and repeat visitors to your website
- increases awareness of your brand
Key Elements
RSS feeds
- RSS integration is a must for every blog
- RSS aggregator that allows you to read multiple blogs at once
- RSS allows syndication where you can allow a feed of the blog in to another page
Feed Manager
- Feed manager greatly reduces the server load
- Allows you to brand your feed with your logo
- Makes moving a blog to another platform easy
- feedburner
- feedblitz
Commenting Ability
- Make it easy to comment
- Respond to comments and engage with your audience
- Moderate them on a regular basis
Categorize Effectively
- Recommended if you have many articles
- Contact Info
- Include your contact information prominently
- Links to your website
- Have recent posts
- Include ARCHIVES
- Have Search feature
Trackbacks, Ping, Pingback
- Build relationships by entering URLs that are relevant
- Turn on your radar
Incorporate Google Analytics
Implement Social Media Links
- There are modules available that allow you to share your articles on social media platforms
Blogging Platforms
- WordPress
- Typepad
- Blogger
- Tumblr
- Hosted Blog
- Posterous
What to Write?
- Blogs are all about your target market
- What is your UVP?
- How do you solve problems?
- Speak to your audience
- Write about trends in your industry
- Use Google reader to gather relevant content
- Utilize guest blogging
How to Be Effective?
- Generate compelling titles
- Keep search engines in mind
- Add dynamic content (video, links, infographics)
- Fresh content rules
- Be a little controversial
- Include Call to Actions in sidebar
Leave a Reply