Twitter
Tweet Your Way to Success

Creating a Profile

• consider using a ‘real’ photo instead of just your logo
• people can relate better to a real person instead of a logo ‘robot’
• bio – only 160 characters (but 20 more than a Tweet!) so be sure to be descriptive and concise
• customize your background

Do some research!

• use third party tools like Twellow & Wefollow to search Twitter accounts in your industry
• see what they are doing
• see what works for them and what doesn’t

Ok, you have a profile…now what?

• Build Followers
• start by following those in your industry that have a ‘follow back’ policy
• you will be able to tell by their ‘Following’ to ‘Followers’ ratio, look for a fairly even dispersion
• use TwitterCounter Search
• free tool that allows you to easily input data to view your Twitter stats
• use Listorious
• free tool that lets you search through Lists created by other Twitter users
• TweetAdder
• automatically finds people to follow based on your search criteria and unfollows people that don’t follow you back within a specified time
• again…..Twellow and Wefollow
• add your Twitter handle EVERYWHERE! This includes your email signature, website, Facebook, LinkedIn, Blog, etc.

Got all that…now, how do I Tweet Effectively?

• Content – the Holy Grail
• 2/3 others,1/3 yours, this is an acceptable ratio
• links that are placed in the front 1/4 to 1/2 of Tweets perform much better than links posted at the end
• when retweeting, manual retweeting is the best (as opposed to just hitting the retweet button)
• try saying something like ‘thanks for following’ or ‘let us know what you would like to see from us on Twitter’

Direct Messaging -careful!

• often seen as spam
• don’t push the sale right off the bat
• can only DM people that you follow and that follow you back

• Timely.is is a great tool to determine best times to Tweet
• can schedule posts for your to ensure maximum effectiveness or can opt for ‘post now’
• downside, can’t choose the scheduled time to Tweet

Shelf life of a Tweet is only 3 hours

• Ok to repeat Tweets to ensure that the Tweet receives maximum visibility (but don’t over do it)

Third Party Tools

bit.ly

• free
• excellent for shortening links and tracking clicks

HootSuite

• basic version is free
• can manage multiple Social Media accounts, monitor tweets, mentions, retweets, topics, hashtags

SocialBro

• free
• best time to tweet
• how often your followers tweet
• languages
• great insights
• time zones locations

Kurrently

• free, don’t have to log in
• see who is talking at you, to you

Timely.is
Twellow
Tweet Adder
Twitter Counter
Wefollow